The 999 group of magazines, published by the UAE Ministry of Interior, consists of three international standard titles that address readers of all ages and nationalities across the UAE and the GCC, highlighting issues that impact the daily lives of the target readership and offering actionable advice in a manner that is informative, engaging and concise. In short, these magazines are designed to be a reader's best friend.
The very first title from what is not the 999 group of magazines made its appearance in November 1970, a year before the United Arab Emirates was formed. Then named Al Shurta Wal Amen Al Am, it was the first consumer magazine to be published by a security department, which was Abu Dhabi Police.
In May 1973, the magazine title was changed to Al Shurta, and thereafter it was re-branded as 999 in October 2010. Named after the UAE police and civil defence helpline, the new name reflects the fact that this magazine was there to help people live a better, more fulfilling life.